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随着新媒体平台的崛起和网络大数据的发展,众多爆款电影脱颖而出。这些电影的成功得益于互联网时代大众对电影话题的广泛讨论和公共阐释。公共前提在共通感、集体无意识、意识形态等主观层面,以及图像语言、叙事逻辑、题材类型、团队阵容等客观层面为电影阐释提供了基础。而阐释空间在公众参与、媒体互动、共识生成等方面影响了电影票房和爆款电影的生成,同时也为电影阐释带来了身份、规模、共识等隐忧。运用公共阐释理论解读爆款电影生成现象,有助于深度了解电影的艺术价值和商业规则,从而促进电影产业的良性发展。
Abstract:With the rise of new media platforms and the development of big data on the internet, many blockbuster films have emerged, and their success is attributed to the extensive discussion and public interpretation of movie topics in the internet era.The public premise, which involves common sense, collective unconsciousness, ideology, and other subjective aspects, as well as objective aspects such as image language, narrative logic, genre types, and team lineups, provides a basis for film interpretation.Meanwhile, the interpretation space, which affects the box office and the generation of blockbuster films through public participation, media interaction, and consensus formation, also brings hidden concerns such as identity, scale, and consensus to film interpretation.Using the theory of public interpretation to interpret the phenomenon of the emergence of blockbuster films can help understand the artistic value and commercial rules of movies, and promote the healthy development of the film industry.
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基本信息:
DOI:10.19724/j.cnki.jmju.2024.03.007
中图分类号:G206;J943
引用信息:
[1]严旭.公共阐释视域下爆款电影生成现象解读[J].闽江学院学报,2024,45(03):60-67.DOI:10.19724/j.cnki.jmju.2024.03.007.
2024-05-25
2024-05-25